Eternal queen of the Brazilian girl, Gretchen is the protagonist of the campaign “Throw your braba, woman, and do what you want”. The initiative is from the city of Recife, in Pernambuco, to avoid harassment at the city's Carnival.
The campaign was launched on Thursday (13), with a video clip in brega-funk rhythm to raise awareness and avoid excesses in this year's revelry. The video is a good-humored way to publicize the fifth edition of the Little Practical Manual of How Not to be an Ass at Carnival.
The main idea of the project is to combat machismo and make it very clear that “No, no”. In addition to the images, the campaign has printed versions, by radio spot and will be shared by social networks.
(embed) https://www.youtube.com/watch?v=bCSEOSI4OEE (/ embed)